Grafik Paragraph is a blog and newsletter delivering snapshots of excellent creative work.
How does a team go about making a "Classical" music brand feel fresh and new? With 4 DA&D awards and a host of other accolades, SF Symphony was one of the most celebrated rebrands of 2021. Louis Mikolay, then Creative Director at Collins filled us in on the challenges and collaborations that made it happen.
“The most powerful laptops we’ve ever seen,” “dramatically better than they have any business” being, “just generally absurd”. I've rolled my eyes when I read reviews like these, a knee jerk reaction to hearing excessive praise. But then they kept coming... I struggled to find a review that wasn't gushing or a tech expert that wasn't impressed. So what if the hype, isn't just hype?
Combo is an agency model equal parts strategic consultancy and design studio that combines design thinking and branding. I chatted to Co-founder Kapono Chung about his commitment to diversity in the office and his prophetic beginnings as the son of a design agency owner in Korea.
Danny Owens is a Creative Producer & Photographer in Los Angeles and takes joy in creating structure around a creative vision, bringing crews (& people) together to reverse engineer briefs and bring ideas to life. After 3.5 years as a producer at Squarespace, Danny is moving to advertising agency @The Many in October; and is open for select freelance projects.
Derek creates dream-like sequences and idyllic ways of looking at the past. Based in Brooklyn, New York, Derek has created work for The New York Times, Vice, The Guardian and more. I chatted with Derek about his move from Miami to New York and his twisting path to becoming an Illustrator.
When did luggage become so cool? When did a relatively boring necessity turn into an enviable statement piece? From podcasts, influencers, celebrities and collabs, these brands are vaulting their competitors because they've expanded beyond marketing functional features. Brand and Design are their focus.
"It takes confidence to be reductive" Bureau Borsche's rebrand for Fafetch takes a minimalist direction that is simple by form but posh by context. Farfetch sought a new minimalistic brand evolution that helps streamline and engineer their look and feel for a rebrand that 'screams less, but better'.
Grafik Paragraph is me! A newsletter and blog delivering snapshots of excellent creative work, in addition to interviews and resources.