This Vercel project came about from an unexpected place—my interview to join their site design team. Although I didn’t land the role, I saw an opportunity to turn that work into something interesting.

Built with Webflow and powered by its recent integration with Clay and Claude, landing pages become easily scalable and customizable—making growth design repeatable and adaptable for any target account.

Fluid Compute is Vercel’s next-generation compute model that combines the scalability of serverless with the flexibility of servers. ASCII-style graphics and animations were used to evoke the dynamic nature of the tech and the movement of flowing water.

This project shows how growth design can elevate ABM campaigns at scale—turning static pages into personalized, engaging experiences for target accounts and enabling GTM teams to move faster and smarter.