When did you start Noise Noise Noise? And what was it like starting your own creative business?
How did you go about building a portfolio and client base for Noise Noise Noise?
You've recently started doing furniture design with Noise3, was this something you've always wanted to do?
I think what I notice most about your work is color and materials. Where do you gather a lot of your creative inspiration from?
How did the Nike role in New York come about? And how has the move to the US been?
Are there any areas of design or types of activations that you'd like to see the Nike stores move towards next?
Where do you feel the future of retail design and brand activation is heading?
Pandemic induced closures forced brands to come up with inventive ways to interact with stores virtually, like VR and video consultations. What are your thoughts on these new ways of shopping?
What should brands be doing now to stay ahead of the game in regards to retail design and shopping experiences?
Engage retail designers alongside digital agencies who can work together to build physical space with a digital experience and overlay that work hand in hand and bring a true O2O connection. It is more than just campaign posters in windows and 2 for 1 deals to drive sales these days – the customer expects more from retailers and we have to live up to the mark.
Can you think of any store installations that have really blown you away lately?
I can’t say the Nike installations we have designed as that would be biased haha….
Any particular brands you see out there killing it with store designs lately?
Gentle Monster is always my favourite from a brand experience perspective. Louis Vuitton is taking it next level with street vs. luxury fashion and making their stores less stuffy. On Running in NYC opened a beautiful new store which aesthetically I am a fan of.
Any exciting projects for Nike coming up?
We launched the latest initiative for Nike House of Innovation NYC a few weeks ago called Move to Zero Trash Labs. It is an experience that depicts the actual manufacturing process of Nike’s Move to Zero sustainable materials presented in an artful manner to educate the customer about the material innovations. Alongside the build space, we engaged a number of local designers such as Philllllthy, Defective Garments and ADIFF to rework Nike sustainable apparel with deadstock Nike fabrics we reclaimed from a warehouse in Portland into unique 1 off pieces to inspire customers to upcycle and rework their old garments at home. We created furniture out of the same fabrics and bio resin as key moments in the store, and created 27 custom shoes using old footwear components and trash for display. It was an exciting project to work on and very hands on. If you are in NYC – go and check it out!
Next up is a secret … :) Launching end of July though!
I know you're into sneakers, favorite pair in rotation at the moment?
Working from home – I haven’t had the Nike Offline mules off my feet for a while- they even have massaging insoles. I’m a fan.
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