Kapono Chung is the co-founder and creative director at Combo, a strategic consultancy and design studio based in New York City.
Tell us a little about your background and how Combo started.
How did you go about initially building a portfolio and client base for Combo?
Combo works with a lot of direct-to-consumer brands, are there unique challenges to branding these as opposed to established brands?
How has the pandemic altered the way the Combo team works?
How much importance do you place on having a diverse team with different backgrounds and world views?
You've mentioned you have an interest in product and graphic design, do you think graphic designers should be more involved with other design industries outside of branding?
I get the sense that Graphic Design firms are becoming more specialized, do you prefer this trend or are you more partial to the Pentagram or Terrence Conran "we design everything" kind of mindset?
Where do you see the future of design going? Are there any trends or new technologies you see coming that could change the industry?
Can you think of any design or branding projects that have blown you away recently?
Any exciting projects coming soon that you want to talk about?
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